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Tomorrow at 12 PM, Rally is set to IPO a 1962 'Amazing Fantasy #15' (CGC 8.0). The financials:
The Background
• Amazing Adult Fantasy… was the retitled name of a comic book series that began as Amazing Adventures in 1961. Slated for cancellation and desperate for a web-shot in the arm, writer Stan Lee convinced a reluctant publisher at Marvel to allow him to introduce his new character for the final issue. With nothing to lose, Marvel dropped the “Adult” and released Amazing Fantasy #15 on August 10, 1962, featuring Lee’s new teenage superhero, Spider-Man. Sales of the issue spiked. Seven months later Spider-Man had his own comic book with the release of The Amazing Spider-Man #1. Mama we made it! But Amazing Adult Fantasy did not.
• Spidey Cents… AF #15 provides the origin story for Peter Parker aka Spider-Man. We’d walk you through that, but doing so would assume you somehow missed 7 decades of comic books, multiple animated series, 8 self-titled blockbuster films (Director Sam Raimi’s 3 Spider-Man films earned nearly $2.5 billion on a combined $610 Million budget), famous spin-off characters like Venom, and decade’s worth of Halloween costumes and action figures. Spider-Man is the 13th highest-grossing media franchise with an estimated $29 billion in total revenue, 1 spot and $1 billion ahead of Batman (#14, $28B).
• Peter Parker Principle… The phrase “With great power there must also come – great responsibility!” is a quote from AF #15 attributed to Peter Parker’s Uncle Ben. It’s not spoken, but rather a narrative caption in the comic books’ last panel. The popular phrase was referenced in the Supreme Court case Kimble v. Marvel. That Uncle Ben was onto something.
The Takeaway
• Spider-Man pointing at Spider-Man... This is the second time that AF #15 has been offered by a fractional marketplace. On 7/22/20, Mythic Markets offered a CGC 7.0 graded copy of this holy grail comic book at $92,000 and $46/share, which sold out earlier this week. We've seen both Rally and Otis IPO CGC 9.8 graded copies of Teenage Mutant Ninja Turtles #1 in July (Rally, 7/24/20) and August (Otis, 8/4/20). On 9/9/20, Mythic Markets offered a CGC 6.0 copy of Fantastic Four #1, which IPO'd on Rally with a CGC 8.5 grade on 8/23/20.
• Comic Book Sector... This is the third Spider-Man comic book to IPO on Rally. 1964's 'Marvel Amazing Spider-Man #10' (CGC 9.8) is a current live share limit offering. 1963's 'Marvel Amazing Spider-Man #1' (CGC 6.5) is up 27.3% in secondary market trading. The 5 comic books that have entered secondary market trading on Rally are up by an average of 22%.
• 1 of 23, of 57... This offering is 1 of 23 CGC 8.0 graded copies, placing it in the top 2.7% of graded copies in existence, with only 34 copies in better condition. An AF #15 CGC 8.0 is listed for sale on eBay at $300,000, but offers are accepted, so if you're really excited about the future appreciation of AF #15, just head on over there and try your luck! For the rest of us, shares of Spidey can be purchased on Rally tomorrow at 12 PM EST.
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